The Australian Competition and Consumer Commission (ACCC) has filed a legal action against Google over allegations the company did not gain explicit consent from consumers when it expanded its use of personal data and privacy policy.
Aside from tracking people’s online activity on its search engine and platforms, Google also monitors users’ internet activity on “non-Google” sites to boost its targeted advertising.
Google’s updated privacy policy also stated that: “We will not reduce your rights under this Privacy Policy without your explicit consent”.
The ACCC alleges that as Google did not obtain explicit consent from consumers about this change to the privacy policy, Google’s statement that it would not reduce consumers’ rights without their explicit consent was also misleading.